Role: Digital Marketing Manager
Owned the creation of digital content for Google Play gift cards across 30+ countries. Oversaw brand marketing updates for global online retailers. Created brand guidelines for third-party retailers to ensure consistent representation. Sourced content and rights of materials from top gaming developers and partners to create marketing assets. Worked with agency partner to create the Google Play evergreen video.
Role: Lead Project Manager
Innovated, strategized, and managed the first-ever 3D immersive training “house” asset for Google Nest Hub, including producing the teaser video for it. Managed internal stakeholders and external agencies to create training suites for Pixel and Nest hardware. Partnered with B2B Product Managers, GTM, APAC, and EMEA teams to create Pixel for Business training assets. In addition, I managed CRM email marketing campaigns including planning, deployment, A/B testing, and oversaw general team operations and processes.
Role: Global Retail Producer
I worked in-house to produce global retail assets for the launch of the Pixel phone, including the demo app, attract graphics, product cards, and in-store displays.
